1. Alexa Ranking
The Alexa Ranking isn’t exactly “little-known,” but it is the best-known metric for ranking websites. This is the first thing I look at when I visit a site:
Alexa tracks stats for everyone who has the Alexa toolbar installed on their browser, which accounts for less than 1% of internet users. So it’s not very accurate, but it’ll give you a rough idea of the website’s popularity.
Compete.com is like Alexa, except they pull their stats from multiple sources and it’s only based on U.S. traffic.
SimilarWeb is another website traffic checker that’s similar to Alexa and Compete, except, it’s got a lot more detail put into it, so it’s more accurate!
Feed Compare is a neat tool that lets you see how many RSS subscribers a website has as long as they use FeedBurner.
My favorite tool for website-based keyword research is SEMRush.com. Here’s a screenshot when you search IncomeDiary.com:
6. YouTube or Vimeo Views
If a website has a YouTube or Vimeo video embedded on the homepage, click to “Watch on YouTube.”
7. Blog Post Comments
Another way to gauge the popularity of a blog is to look at how many comments it gets per post.
8. Total Comment Counts
Immediately after you comment on a WordPress blog, your browser redirects you to where your comment will show up. If you look at the URL, you’ll see something that looks like this:
9. Check their Archives
In the beginning, lots of bloggers share all of their stats about how much traffic their site is getting and where this traffic is coming from. As the blog grows, this information becomes more and more valuable so most bloggers stop sharing it.
10. Check “Advertise Here” Pages
By far, the most accurate way to figure out how much traffic a website gets is to go to their Advertising page.
If a blog is trying to sell advertising space, they need to tell you exactly how many unique views and impressions your ad is going to get every month.
If you sell advertising space on BuySellAds, you need to share your monthly unique and monthly impressions.
That’s about it, thank you for reading this and I hope you found it interesting.